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Wednesday, August 31, 2005
SMC poultry division posts P9.1B sales
San Miguel Corp.’s poultry division reported its sales revenues have reached P9.1 billion, a 14 percent increase compared to the same period last year.
The poultry business, which contributes more than a quarter of revenues to the whole San Miguel Food Group, managed to increase sales volume by 11 percent despite high cost of raw materials.
San Miguel, in a disclosure to the Philippine Stock Exchange, attributed the increase to improvements in the firm’s operational efficiencies, which led to the poultry’s better performance for the period.
Technologies
It said the installation of enhanced technologies in chicken farming, such as the controlled climate or the tunnel-ventilated system that increases feed-conversion ratio and lowers mortality rates in the farms, also helped increase revenue growth.
Extensive marketing efforts also led to increased sales of poultry products. San Miguel’s poultry division recently put up Magnolia Chicken stations in major supermarkets nationwide as part of its campaign to increase chicken consumption.
San Miguel expects the poultry division’s performance to continue boosting San Miguel Food Group’s bottomline for the next half of the year, especially since the threat of avian flu has been eliminated.
The company commended the government’s response to the low avian flu strain, which hit an isolated duck farm in Bulacan a few months ago.
It said the close coordination among different agencies—the Department of Agriculture, the Department of Health, the poultry industry and local government units—enabled the government to effectively address the problem.
The Australian Animal Health Laboratory had cleared the country of the avian virus. (LAP)
(August 31, 2005 issue)
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