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Friday, September 02, 2005
Hershey’s Kisses
By Clint Fabiosa & Andrew Ong
I protect
In 1894, candy-manufacturer Milton Hershey decided to produce sweet chocolate as a coating for his caramels. He called his new enterprise, the Hershey Chocolate Company. In 1900, the company began producing milk chocolate in bars, wafers and other shapes. With mass production, Hershey was able to lower the per-unit cost and make milk chocolate, once a luxury item for the wealthy, affordable to all. One early advertising slogan described this new product as “a palatable confection and a most nourishing food.”
Looking to expand its product line, the company in 1907 began producing a flat-bottomed, conical milk chocolate candy which Mr. Hershey decided to name Hershey’s Kisses Chocolates. At first, they were individually wrapped in little squares of silver foil, but in 1921 machine wrapping was introduced. That technology was also used to add the familiar “plume” at the top to signify to consumers that this was a genuine Hershey’s Kiss Chocolate. In 1924, the company even had it trademarked. Today, Hershey Co. is the leading North American manufacturer of chocolate and non-chocolate confectionery and grocery products. Hershey’s products are known and enjoyed the world over and exported to over 90 countries.
(September 2, 2005 issue)
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