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Tuesday, September 20, 2005
Culture of tourism to be promoted in Cebu
The Cebu Chamber of Commerce and Industry (CCCI) tourism core group, in cooperation with the Department of Tourism (DOT) 7, Women-in-Travel, CBE-Industry-Academe Linkage and the academe will hold starting next month forums on the culture of tourism.
The first of the series will be on Oct. 4 from 1p.m. to 5p.m. at the Eduardo Aboitiz Studies Center.
“The concept of the cult- ture of tourism is one major concern of the DOT. A goal-oriented workshop is set to find out how the culture of tourism could be instilled in various sectors of the community,” the CCCI’s statement read.
The panelists in the forum will include representatives from government, the academe and stakeholders in the tourism industry.
Among them are Commission on Higher Education 7 Director Enrique Grecia, who will speak for the academe, and Provincial Board Member Juan Bolo, who will represent the government.
Lawyer Anastacio Mun-tuerto Jr., will represent the industry, Tess Chan will speak for the socio-civic and nongovernment organizations.
Commitment
Cebu City Marriott Hotel general manager Karl Hudson and Cebu Travel and Tours Asso. president Cecille Saa will talk in behalf of the services sector and George Parilla, ambassador of trade and goodwill, will speak for the youth sector.
The perspectives from these sectors will serve as the framework for action plans and commitment.
The CCCI said the culture of tourism is attitudinal, value-centered, customer-friendly and is geared towards making the community the best place to live in.
It is also aimed at packaging Cebu as a very attractive destination.
The goal is to get into value orientation, “which is the foundation of every dimension of tourism that permeates, synergizes and binds every element from the grassroots to the top stakeholders.”
The CCCI believes there is a need to develop the culture of tourism “for this will bring positive effects, such as business and investment acceleration and increase in tourist arrivals.”
The tourism core group is already promoting the development of Cebu’s tourism industry through the Cebu Plus Roadmap, which aims to get five million tourists by 2010.
“The upcoming forum is very vital because it is designed to enable the participants to identify properly the best way to sell Cebu and to make it as the best place to live in. This is deemed to make Cebu globally competitive and to capture the international market. The culture of tourism will enhance the best image of Cebu and cultivate Filipino identity and pride,” CCCI’s statement also read. (From PR)
(September 20, 2005 issue)
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