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Tuesday, September 20, 2005
Limpag: Tepid response to cellphone ads
By Max Limpag
Celltalk
MOBILE ADS. Information Week reported last week that a market research firm found only “tepid interest” by mobile phone users on advertising delivered through cell phones. The research, however, noted that mobile phone ads may work if advertisers subsidize services, such as ringtones download and other premium services.
The research also showed that respondents thought that any form of cell phone advertising should be in an opt-in basis. The study also showed there was a “modicum of interest” on location-based advertising.
The sending of cell phone ads, even if these are free, can be irritating at times.
Before the National Telecommunications Commission issued an order limiting the sending of ads to certain times of the day, I used to receive cell phone ads even before dawn. You had no choice but to read the message because it might be an emergency SMS.
But if telecoms can provide cell phone users a very user-friendly interface (hint: try a web portal) where they can organize their subscription to mobile phone alerts (whether ads or promo notices), I’m sure a lot more people would be signing up for notices that interest them.
3G PHONE. Siemens last week released its SG75 model, a 3G phone that’s less than 10 centimeters long, has Internet access and comes with a built-in 1.3-megapixel camera that can take not only photos but also video.
The phone, according to a company statement, comes with an integrated music player that can play MP3, AAC, WAV and Midi files. The mid-range phone can also play video files.
“The SG75 is an elegant companion for daily business, with numerous organizer functions at the ready which can be synchronized fast and effortlessly with the PC, ranging from an e-mail client up to a diary,” Siemens said. “One glance at the mobile’s display reveals whether current appointments are pending, new messages have arrived or calls have been received in absentia.”
The SG75 has Bluetooth connectivity for linking with accessories such as a hands-free kit or sharing of data with compatible devices.
(September 20, 2005 issue)
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