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Friday, September 30, 2005
Chiongbians try popcorn market
The Chiongbians, one of the pioneers of the country’s shipping industry, has spread its business to the food sector, including popcorn, through its younger generation.
Cousins John Paul Chiongbian and Derrick Chiongbian, who are among the third generation of Chiongbians, are now introducing in Cebu the “first healthy popcorn, the Holy Kettle Corn brand,” in the country.
Traditional
“We are offering the Cebuanos the healthy popcorn that is cooked without butter and artificial flavors, just sugar, salt and corn oil. Our corn is imported from Nebraska. We also went back to cooking popcorn the traditional way—in a big kettle,” Derrick said.
Derrick and John Paul are partners in the Asia JDC Development Corp., the company behind the restaurant-bar Vudu and the newly opened restaurant Formo at the Banilad Town Center (BTC).
Asia JDC is also a shareholder of the Cebu Channel 28.
Branches
Derrick said Blue Kettle Corp. (BKC), the company managing Asia JDC’s popcorn business, invested some P700,000 for its first Cebu outlet located at the BTC.
The outlet is the company’s first branch outside Metro Manila, where it has 10 branches.
BKC, which was established last year, also plans to open two more branches—one each in the Ayala Center Cebu and SM City Cebu—and satellite booths in schools and other interested business establishments in Cebu, John Paul said.
By next year, BKC will open the company to franchisees, initially in Davao and Cagayan de Oro. (JBN)
(September 30, 2005 issue)
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