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Monday, October 10, 2005 (Philippines)
| PACQUIAO POWER. Bobby Pacquiao (left) lands a left to the head of Carlos Hernandez, from West Covina, California, in the fourth round of their 10-round super featherweight bout in Las Vegas. Pacquiao went on to win the fight by a split decision. (AP Photo) |
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SUPPORTERS of President Arroyo spent more than P22 million in advertisements in major Manila dailies in the period of just three-and-a-half months since the “Gloriagate” crisis began.
But was it money well spent?
Public relations and advertising experts on both sides of the political divide agree that it is unlikely the ads changed many people’s minds. They were mainly a show of strength.
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