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Thursday, November 03, 2005
Toral: From broadcasting to podcasting
By Janette Toral
Digital Filipino
Back in 1999, I started online broad-casting with Infotech Radio and Video in DigitalFilipino.com. What happens was that our articles were complimented by an audio or video interview posted in our website.
This made me very choosy and I looked for a web hosting service that was loaded with Real.com (http://Real.com) server software. When that service was no longer offered, we stopped producing audio and video files in our site.
At that time, what we were doing was referred to as web streaming or webcasting.
Webcasting has taken a new face and is now referred to as podcasting. In this manner, the audio files are now downloaded in MP3 format that can be stored in portable MP3 player, mobile phone, personal digital assistants and iPod.
There are now new sites like Podomatic.com (http://Podomatic.com) that allow people to produce their own content and start streaming it.
My interest in webcasting was once again awakened as Univoicesal recently interviewed me for their Unicast Episode 2 (http://podworx.blogspot.com/), where I gave a historical backgrounder on the E-Commerce Law and DigitalFilipino.com.
Univoicesal is also into voice training and coaching. Their podcast is not just mere voice, but well produced. Listening to their work can immediately can give you ideas about their potential.
Audio and video casting over the Internet is now maturing. Last weekend, ABS-CBN got featured in the news citing their excitement over their InternetTV subscription. This service allows overseas Filipinos to watch their favorite programs online.
In addition, there are companies like Bitstop that also offer video and audio streaming services.
Prior to writing this article, I was watching (and listening to) what happened during the 4th National E-Commerce Congress online. With good bandwidth, it is like being there. The Philippine Internet Commerce Society is one of the few organizations that store webcast feeds of their past events.
Not only for purposes of radio broadcasting, the same technology can also be used to store interviews and lectures. If one visits JimCollins.com, one will find his lecture hall filled with audio interviews in relation to his famous books, “Good to Great” and “Built to Last.”
With these technologies, anyone can become a broadcaster today and produce their own content online.
(November 3, 2005 issue)
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