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Saturday, November 12, 2005
Cebu group inks ‘sisterhood’ pact with Subic
The Cebu Visitors and Conventions Bureau (CVCB) has sealed a sisterhood pact with the tourism management board of Subic to boost local tourism.
CVCB executive director Mila Espina said CVCB’s partnership with the Greater Subic Bay Tourism Bureau (GSBTB) will bring local and foreign tourists visiting the Subic Bay Freeport Zone to Cebu as well as provide opportunity for people from the Visayas and Mindanao to visit and explore the many attractions in Subic.
Model
During the signing of the sisterhood agreement between CVCB and GSBTB at the Waterfront Cebu City Hotel and Casino on Thursday, GSBTB chairman George Lorenzana said his agency looks forward to its partnership with CVCB because Subic looks up to Cebu.
He explained that GSBTB considers Cebu as an international tourism destination and a model in marketing Subic to tourists.
He said Subic has developed a lot of tourist attractions such as the Bat Kingdom, Bird Park, El Kabayo Equestrian Center, Forest Adventure, Insectarium and Butterfly Garden, Ocean Adventure, Tiger Safari and Zoobic Safari.
Timely
Department of Tourism 7 Director Dawnie Roa said the partnership between Cebu and Subic through CVCB and GSBTB is timely, as the Gokongwei-controlled Cebu Pacific (CEB) has already agreed to mount direct flights from Cebu to Subic and vice versa.
“In principle, CEB has already agreed. The company is just waiting for its new aircrafts,” she said.
Under the sisterhood agreement, CVCB and GSBTB agreed to become members of each other’s organization and help promote each other’s attractions.
CVCB, which aims to concentrate on promoting Cebu as a premier convention and events destination in the Philippines, is a non-stock, non-profit, private sector-led group. Apart from monthly dues of members, CVCB gets a share of the income of event organizers.
Roa said Tourism Secretary Joseph “Ace” Durano has agreed to become the honorary chairman of CVCB.
Earlier, Skal International national president Charles Lim said promoting destinations among domestic tourists can help the Philippines save on advertising costs as locals, who have visited these attractions, would recommend the sights to friends and family. (JBN)
(November 12, 2005 issue)
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