Thursday, November 24, 2005
GMA exec predicts future of television
FOR the television industry, all roads lead to Internet Protocol Television (IPTV).
“With IPTV, all the viewers are individually logged and this is where the `magic’ kicks in,” said GMA Network Inc. president and chief executive officer Felipe Gozon during his presentation at the 19th Philippine Advertising Congress last week.
He explained that each individual IP has a specific profile.
“If that person is female, single, in her 20s, the ads that she’ll be getting will be different from the ads of that of a person who is male, married and in his 40s. We watch the same shows, but when the ads come in, they are customized according to their profile,” he said.
Gozon also discussed the convergence of telephone, computer, television and radio through digitization.
“Today’s TV content can be burnt onto DVDs for viewing anytime, piped in by demand via the Internet, downloaded to mobile devices and syndicated around the globe. In the digital age, users can manipulate media to do what they want, when they want,” he said.
But he said, in the Philippines, the effective convergence of telephone, computers, television and radio depends on when such event will become commercially feasible.
“I believe that after it happens in more economically advanced countries, it may take at least one or even more years before the same can be commercially implemented here in the country (due to cost),” he said. (ALC)
(November 24, 2005 issue)
Write letter to the editor. Click here.
Join the Sun.Star message board. Click here.
|
