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Friday, December 16, 2005
CCCI to instill culture of tourism in Cebuanos
The Cebu Chamber of Commerce and Industry (CCCI) is determined to instill the culture of tourism in Cebu to enhance Cebu’s potential to be a hub for both local and foreign tourists.
“This (instilling the culture of tourism) is not easily achieved. This is not an overnight job. It will be a slow process but the evolution of the culture of tourism will happen,” culture of tourism sector of the CCCI tourism committee chairperson Mila Espina said.
“We believe that tourism is everybody’s business—drivers, vendors, street cleaners, tour guides, schools, politicians, families and every sector of the community,” she added.
Espina told a press conference during CCCI’s yearend press briefing at the City Sports Club Cebu yesterday that the culture of tourism is the foundation for every dimension of tourism. It permeates, syner-gizes and binds every element from the grass roots to the top stakeholders.
Tourism, along with information and communications technology, are Cebu’s champion sectors identified by the CCCI.
Accelerate
CCCI president Robert Go said there is a need to develop the culture of tourism because this helps increase tourism arrivals in the province, thereby accelerating business and investment
“The culture of tourism enables Cebu to compete globally and capture the international market and, most of all, it will enhance the best image of Cebu and cultivate the Filipino identity and pride in the Filipino,” he said.
Espina said the CCCI will continue implementing this project next year.
The culture of tourism project began in July this year when Talisay Councilor Shirley Belleza conducted an exploratory forum on the culture of tourism, which had a multi-sectoral participation from the highest to the lowest stakeholders in Talisay City.
It was then followed by a culture of tourism forum held in Cebu City in October.
This was participated in by representatives of various government and private institutions, such as the Department of Tourism, Women in Travel-Cebu and key players from the port area, vendors, drivers, tour guides, hoteliers and tour operators, among others. (JBN)
(December 16, 2005 issue)
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