Sunday, December 18, 2005
Ogie renews contract with M. Lhuillier
Singer and comedian Ogie Alcasid renewed his contract with M. Lhuillier as its celebrity endorser Saturday, Dec. 3, at the Casino Español Cebu.
Alcasid has been endorsing the “Numero Uno ng Bayan” and “Kabisig Ko” M. Lhuillier for the past months and will do so for the next 18 months.
“Those 18 months have been very, very good,” Alcasid said during the contract signing witnessed by an audience composed mostly of members of the Cebu media.
M. Lhuillier vice-president Michael Lhuillier, in his welcome remarks, expressed why they chose Ogie to be their endorser.
“He’s a multi-talented personality/celebrity. At the same time, he’s also popular with our target market. And like him, we are also a multi-talented company,” he said, naming the services that M. Lhuillier offers, such as ML Kwarta Padala, ML Quick Cash Loan, ML Jewellers, ML Pamilya Insurance Plans and International Money Transfer.
Also present during the contract signing were M. Lhuillier president Michel Lhuillier; Marilou Rocha, marketing manager; Leo Dominguez, Alcasid’s talent manager, and Rey Lanada, Alcasid’s road manager.
(December 18, 2005 issue)
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