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Thursday, February 02, 2006
Lenovo develops ‘airbag’ for latest Thinkpad models
Who said only cars need airbags?
Most of the newest Thinkpad models launched by Lenovo have it, or what would pass for an “airbag” for notebooks —the ThinkVantage active protection system.
Lenovo, the company that acquired IBM’s personal computing division, launched in Cebu City last Tuesday two new ThinkPad models that are equipped with the protection system, which protects the unit’s hard drive from sudden movements.
The ThinkVantage sensor detects any movement of the unit and causes the hard drive to stall, explained Lenovo product manager Paula de la Llana. When the hard drive is stalled, the spindle that reads the disk is parked, preventing it from scratching or damaging the device, she added.
But Lenovo, which claims to be the world’s third largest personal computing company, did not stop there.
The ThinkPad X60 and T60 series are designed on Intel Centrino duo mobile technology. With embedded wireless wide-area network antennas and longer battery life, the latest Thinkpad models allow the user to connect wherever he or she is with whomever, anytime, even without a power source nearby.
Fingerprint
De la Llana revealed that with Lenovo’s hardware and software-based security solution, the latest Thinkpad notebooks are equipped with a fingerprint reader. The owner’s fingerprint substitutes the security code or password and makes the latest Thinkpads more secure, she added.
These are some of the reasons that Lenovo remains confident about its status in the market, said Lenovo country general manager Maria Victoria Agorrilla.
She said Lenovo holds the second spot in the market for branded PCs and notebooks in Manila.
“I believe that we have the same spot in Cebu,” she said.
Lenovo products are distributed in Cebu by Ng Khai Development Corp.
Agorrilla admitted that while competition is becoming more stiff, there are people who know the value of technology, durability and reliability.
“These (factors) come together with the IBM name,” she said in an interview with Sun.Star Cebu yesterday. She added that IBM buyers are also assured of good and widespread support services.
However, affordability is often a main factor for many people when buying a personal computer (PC) or notebook, she said.
This is the reason many people buy clones, she said, adding that about 65 percent of the market use cloned units and only 35 percent use branded PCs.
“Affordability tends to devalue the technology,” Agorrilla said.
To address the situation, she said Lenovo will conduct aggressive promotion on Lenovo’s IBM and the products that the company will develop on its own. (LAP)
For Bisaya stories from Cebu. Click here. (February 2, 2006 issue)
Write letter to the editor.Click here.
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