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Friday, February 10, 2006
Int’l furniture show to stick to DOT’s branding of Cebu
THE furniture industry in Cebu has assured the Department of Tourism (DOT) that its promotion of exports is in line with the DOT’s brand for the province.
Cebu Furniture Industries Foundation Inc. (CFIF) executive director Ruby Salutan said the promotion of the Cebu International Furniture and Furnishings Exhibition (Cebu X) uses the slogan “Cebu: The island of treasure.”
This is related to the DOT-developed branding, “Cebu: A resort and heritage destination,” she said in a press conference at the Waterfront Cebu City Hotel and Casino last Tuesday.
The DOT had called on tourism stakeholders in Cebu to support a single brand for the province, especially during the Association of Southeast Asian Nations Summit in December.
Bigger budget
CFIF president Michael Basubas said the organization has increased the promotion budget for Cebu X to P6.8 million from last year’s P6.4 million.
Promotion and marketing includes printing of flyers, banners and posters, placing of advertisements in selected international magazines and participation in different international furniture trade shows, such as those in Moscow and Paris.
The CFIF is also publishing the “Cebu Experience,” a brochure that features tourism-related establishments such as restaurants, resorts and party places in Cebu.
Cebu X organizing committee chairman Eric Mendoza said the “Cebu Experience” is new.
Guide
“The brochure will be given to all delegates and visitors. It will guide the participants to the fair, what to do and where to go after the exhibit,” he said.
As of today, some 109 exhibitors and 294 buyers have already confirmed their participation in the Cebu X exhibit, which will occupy about 10,200-square meters of the international convention center of the Waterfront Cebu City Hotel and Casino.
Mendoza said 90 of the 294 pre-registered buyers are new to the activity. Most of them come from Europe.
Sales made by exhibitors during the four-day Cebu X 2005 amounted to $27.4 million. The US, the Philippines’ largest exporter, accounted for 19 percent of the total booking. (JBN)
For Bisaya stories from Cebu. Click here. (February 10, 2006 issue)
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