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Monday, February 27, 2006
Variety, creativity gives Cebu X edge
IF you have traveled 11 to 17 hours just to find the rather homogenous market place in the trade show, would you be excited to go from booth to booth? Would you return to the same exhibit in the next years?
Since Cebu just opened this year’s International Furniture and Furnishings Exhibition, it is timely to look into a way to make the show more competitive.
There are several factors to produce a successful trade show, but one key factor is the variety and the creativity of the products shown by exhibitors, Iprotect Cebu said in a statement.
When the trade show continues to awe and excite the buyers with novel and innovative products, they will keep coming — and more will come — to the show.
Strong factor
A strong factor that drives exhibitors to constantly make innovations is the success of creating a best seller of a product and the due recognition given to the creator by buyers, trade show organizers and co-exhibitors, said the statement.
With even just a single successful product or product line, all the time and effort spent on developing it will pay as the creator will be able to build a name and grow the business.
However, what happens if the success is short-lived because not long after the new creation is introduced in the trade show, other exhibitors start copying it? Also, buyers who are always looking for not just better but cheaper products start asking other exhibitors to make similar products at a lower price.
Before you know it, quite a number of copies would be in the market and perhaps almost everyone in the trade show would be exhibiting some variation of the same product. Then the show deteriorates into a showcase of look-alikes.
Imitation
Soon, the market place would be known for making imitations, rather than creativity, the statement said.
So, how do we ensure that the market place does not become such? The key is a strong intellectual property rights (IPR) protection environment, where inventors can readily seek patent protection and designers can simply rely on copyright protection or industrial design registrations to stop infringers.
With society’s assurance that the creator will be rewarded for his creative efforts, the inventor, designer or exhibitor is more likely to invest the time, money, effort and skill to create new things because rewards will be forthcoming.
At the same time, by preventing others from copying the creator’s invention, more people will be pushed into creating new things rather than just copying. Thus, a culture of creativity is developed.
IPR encourages new creations and kills imitations, and the over-all impact is a tradeshow of endless creative finds. (PR)
For Bisaya stories from Cebu. Click here. (February 27, 2006 issue)
Write letter to the editor.Click here.
Join the Sun.Star message board.Click here.
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