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Tuesday, March 28, 2006
Resto-bar owner sees rise in industry; market growth

With the rise of Cebu as a tourist and investment destination, Cebu’s resto-bar industry also sees a bright future ahead, according to an industry player.

According to Yo! Latino of Cebu Inc. vice president Thadeo Jovito Ouano, there is still room for more resto-bars in Cebu, as there is still a big market to tap in the city in terms of fun and entertainment.

The five-year old Yo! Latino, formerly located at the Village inside the Asiatown IT Park in Barangay Lahug, Cebu City reopened just this month at a new and bigger location on Salinas Drive.

“As a businessman, I see an emerging market among the young professionals, who would like to unwind after work,” Ouano said in a statement.

Cater

Yo! Latino also caters to balikbayans and foreigners as well as professionals and contact center agents working in companies located inside the Asiatown, he said.

Cebu Gov. Gwendolyn Garcia and Rep. Raul del Mar (Cebu City, north) graced the occasion. Cebu Provincial Board Member Victor Maambong, Integrated Bar of the Philippines-Cebu City Chapter head Gloria Lastimosa- Dalawampu and Mandaue City Mayor Thadeo Ouano, among others, were also present during the occasion.

To distinguish the resto-bar from its competitors, Yo! Latino offers a garden, balcony and fine dining aside from its “state-of-the-art” sound system,” he said.

Plans

Opening the restaurant during lunchtime is one of immediate plans the company is looking at.

They would like to serve the needs of employees, who would like to take a break from work, Ouano said

Yo! Latino was recently recognized by Appetite Magazine as the Best Barkada Joint in Cebu.

This has positioned the establishment as the resto-bar for the yuppies and the middle-end market. (JBN)

For Bisaya stories from Cebu. Click here.

(March 28, 2006 issue)
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