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Friday, March 31, 2006
Numbers as mark
By Clint Fabiosa & Andrew Ong
I Protect
Certain numbers are said to be lucky for business. Is it possible to register numbers as trademarks?
Numbers can function as marks to identify and distinguish products. Alone or in combi-nation with other symbols, they may be registered as trademarks.
Courts of developed countries recognized, as early as 1882, that numbers, like any other visual symbols, can function as marks. In the Philippines, most consumers would easily recognize the triple number 555 as a mark for a certain canned good. There are also several other numeric combinations.
Internationally, the combination of the letter V and the number 8 as V-8 is recognizable as a brand for a juice drink.
Requirements on the mark being descriptive also apply to numbers.
For Bisaya stories from Cebu. Click here. (March 31, 2006 issue)
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