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Thursday, May 04, 2006
Smart launches Smart Bro brand
Smart Communications Inc. has unveiled “Smart Bro,” the new brand for its wireless broadband offering, marking a move from its earlier Smart WiFi brand.
Philippine Long Distance Telephone Co. (PLDT) will also be reselling Smart Bro in place of myDSL-W, its wireless broadband service brand.
Starting April 23, customers, who availed themselves of the Smart Bro service, enjoy new promotional bundles. Sales and customer service processes are also being upgraded to improve the customer experience.
Range
The launch of Smart Bro underscores the strategy of the PLDT group to provide its customers with the widest range of broadband connectivity solutions and establish its leadership in the broadband market nationwide.
“We’ve combined the latest wireless broadband technology with the extensive network infrastructure of PLDT and Smart,” said Napoleon L. Nazareno, president and chief executive officer of PLDT and Smart.
“Together with our fixed broadband offerings through PLDT’s DSL service and our mobile broadband service with Smart 3G, Smart Bro will hasten the time when broadband becomes a basic communications service,” he added.
Since it was introduced nationwide in September last year, wireless broadband has provided a welcome boost for Internet usage in the Philippines where Internet penetration is only 5.3 percent.
“The uptake in the service is most apparent in rural areas where information and communications technology infrastructure has been lacking,” Nazareno said.
Numbering over 25,000 by year-end 2005, wireless broadband subscribers accounted for 22 percent of the total number of broadband subscribers of PLDT and Smart. (PR)
(May 4, 2006 issue)
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