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Monday, May 08, 2006
Aboitizland launches Kishanta
Aboitizland unveiled its first investment in the southern part of Cebu City in a media launch last Wednesday at Ginza Japanese Restaurant, Banilad.
Located in Lagtang, Talisay, Kishanta is Aboitizland’s P500 million middle-end venture after Pristina North. The housing project has 15,000 hectares of land with 384 lots averaging 250-280 square meters.
One of Kishanta’s features is its clubhouse which has a party hall, a view deck, a venue for tai chi, a convenience store, children’s playground, spa, eternity pool, play court, herbal garden and a picnic area. Its fitness trail, meanwhile, has a jogging path, a gazebo, a zen garden and a footpath with volcanic rocks.
Kishanta is a combination of the Japanese word chi and the Sanskrit word chanta, which means peace and harmony.
“We tried to push Asian architecture and themes basically because we’d like to get away from the common European and American architecture,” Andoni F. Aboitiz, president of Aboitizland explained of their choice of a zen theme for Kishanta.
Confident of Aboitizland’s place in the real estate industry, Gladys S. Ceniza, vice president for marketing and customer experience, said: “We believe the concept is unique. There is nothing like this in the market.”
Kishanta’s prices and easy investment plans are its competitive edge, she added.
Aboitizland has teamed up with China Bank, iBank, Keppel, PS Bank, Metrobank and BPI Family Bank so buyers can pay a monthly amortization of as low as P9,000, and choose between down payment or equity options.
With BPI Family Bank, customers can pay a 20-30 percent down payment and pay the amortization at a fixed rate for 12 years. Prices start at over P1 million.
In paying tribute to its target market of overseas Cebuanos working overseas, Aboitizland also launched the Uli Na campaign by enhancing the www.aboitizland.com website with blogs, podcasts and webcasts to make Filipinos abroad feel that home is not very far away.
“In the challenging times that we face today, many Filipinos work hard for a living. For millions of Filipino families, this may mean leaving the comforts of home to work in a country that they did not know until the day that they set foot in it,” Ceniza said. (Arrah Camillia R. Quistadio, UP Masscom intern)
For Bisaya stories from Cebu. Click here. (May 8, 2006 issue)
Write letter to the editor.Click here.
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