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Wednesday, May 24, 2006
Paint maker expands in Mandaue
A Manila-based paint manufacturing company has set up a color mixing facility in Mandaue City to cater to its growing market in Metro Cebu.
Charter Chemical and Coating Corp., manufacturer of Davies Paints, opened the facility to answer a growing demand for colored paints.
Edison Oribiana, business development manager of Davies Paints, said the expansion is aimed at catering to the increasing demand for colored paints in the entire Visayas.
Growing demand
“The Davies Color Factory aims to cater to the growing number of color- conscious customers in key cities in the country like Cebu,” said Oribiana.
Davies Color Factory outlets are also found in Metro Manila and other major cities in Luzon and in Davao.
Davies Color Factory is the first and only fully computerized color mixing facility in the Philippines.
Its stations offer its customers a choice of over 7,000 ready-to-mix colors. These colors come from various European color standards or references, such as the British Standard of UK, Natural Color System of Europe, RAL Colors of Germany and Nova Colors of Scandinavia, among others.
Oribiana said that aside from the standard color selection, customers can also opt to have their own colors matched.
Automated
For a minimum purchase of one liter, customers can have their color mixing done in minute at the station.
“All stations feature fully automated tinting machines attached to a computer that dispenses colorants automatically in seconds, as well as a gyro mixer or shaker that mixes paints thoroughly in minutes,” Oribiana said.
Customers can also see how the mixed color would look like in their house or buildings through Color Image, another added feature of the Davies color business.
“A digital photograph of your home or building can be downloaded to a computer where areas you want to paint (can be masked with) ready-to-mix (paints) in the Davies Color Factory color gallery,” said Oribiana.
The Davies Color Factory will be one of the innovations that will be featured during the 14th Construction Show Cebu, which will run from June 2 to 5 at the SM City Cebu Trade Hall. (PR)
For Bisaya stories from Cebu. Click here. (May 24, 2006 issue)
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