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Tuesday, June 06, 2006
McDonald’s to open 8th store in Cebu
McDONALD’s has expanded its presence in the Cebu market with the opening of its eighth restaurant in Cebu this Saturday, June 10, in Fuente Osmeña.
Kenneth Yang, managing director of McDonald’s Philippines, will be in Cebu to grace the opening activities. He will also check the probable site for the first McDonald’s “Babay Bulilit” Day Care Center in Cebu.
McDonald’s Fuente branch will open to serve the Cebuanos since the company began operating McDonald’s JY Square branch in Lahug last December 2002 yet, disclosed Edu Alvarez, the company’s operations consultant overseeing the new store.
Branches
McDonald’s also operates restaurants at Cebu South Road in Basak-Mambaling area, Plaza Fair Colon, SM City Cebu, Ayala Center Cebu, Mactan and the first store, which is in the corner of Osmeña Blvd. and Arlington Pond.
Rommel C. Ong, operations manager for Visayas and Mindanao, disclosed that McDonald’s opted to open a restaurant at Fuente Osmeña since the company wants to serve the Cebuanos better by “bringing the store where you (Cebuanos) are.”
Different
He noted that while the new McDonald’s Fuente branch may just be located about 250 meters from McDonald’s Jones branch, a comprehensive market study showed both sites cater to different yet distinct markets.
“We want you (Cebu-anos) to have convenience in getting to (the) Mc-Donald’s (branch) where you will have the best quality food and enjoy our great service,” Ong said.
Melon Salazar, vice president for operations, said the time has come for McDonald’s to expand in Cebu, having noted the dynamic developments in the metropolis, with the travel and hospitality industry getting more vibrant and the local economy pulsating.
Free burgers
Grace Eje, who led the store management team that started McDonald’s Tagbilaran in Bohol and McDonald’s Mactan in Lapulapu City, will again lead a new yet experienced team of managers that will start operating McDonald’s Fuente.
She said her team will give away free Big Mac— McDonald’s most popular special burger worldwide— to the first 100 customers on June 10 and another 100 by Sunday, June 11. (PR)
For Bisaya stories from Cebu. Click here. (June 6, 2006 issue)
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