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Monday, July 24, 2006
SM’s expansion wing to copy Mall of Asia
SM City Cebu aims to target the upper class market with its expansion building dubbed, the Northwing.
Marissa Fernan, SM Prime Holdings vice president for marketing said the 10.9—hectare Northwing, which will replicate the ambience of the SM Mall of Asia in Manila, is scheduled to open in May next year.
“We are very excited. SM will try to exude the same kind of ambience in the Mall of Asia in Cebu. The interiors of the Northwing will be done by a Singapore-based designer. SM will be putting up features not seen in Cebu yet,” she told a press conference last Friday.
With regard to the hotel constructed by SM next to the mall in Cebu City, she said the Sy’s are constantly looking for partners willing to infuse investment to complete the hotel’s construction.
Fernan denied the rumor that the reason for the stoppage of the hotel’s construction is the mall management’s misunderstanding with the contractor due to errors in construction.
Nothing wrong
“There is no truth to that. There is nothing wrong with the construction of the hotel. In fact, our employees have been using the basement as parking area,” she said.
Despite its failure to complete the hotel, Fernan said SM will pursue its commitment of helping Cebu attract both foreign and local tourists through completing their shopping experience in Cebu at the SM Southwing, or the main mall, and in the Northwing.
The Northwing, which will have a net leasable area of 17, 677-square meters, will feature higher-end tenants such as Junior Anchors, Ace Builders, Our Home and Al Fresco Dining. Branded retail and specialty shops, a comfort lounge, concierge and entertainment area, will also be found in the annex building.
“Many tenants have already expressed intention of locating in the Northwing,” Fernan said.
The Northwing will have some 1,946 parking lots—three levels of covered parking and one level roof deck parking.
Fernan said the north reclamation rehabilitation and beautification project initiated by SM, in cooperation with the Cebu City Government, will enhance the atmosphere that the mall would like to radiate in the Northwing and the entire shopping complex. (JBN)
For Bisaya stories from Cebu. Click here. (July 24, 2006 issue)
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