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Tuesday, August 01, 2006
RP cosmetic brand invades Asia, Mid East, US markets
A Filipino-owned cosmetics company is now penetrating the international market as it is exporting its products to other countries in Asia such as Hong Kong, Singapore, Taiwan as well as the Middle East and the United States.
Placenta Formula Cosmetics Co. Inc. (PFCCI) president and general manager Jaime Acosta said Placenta beauty soaps are also selling in Canada and Australia.
This is why the company has invested some P500,000 to expand its manufacturing plant to cope with the double volume of demand in both the domestic and international markets.
Double
The plant, located in Taytay, Rizal in Luzon, produces over 500,000 pieces of soap every month. Some 25 percent of the goods produced are exported.
Aside from doubling the production of soap, the company also plans to expand its product line to include cosmetic products, like toner and lotion.
Acosta said Placenta products are especially strong in countries that have many Filipinos. But the soaps have also gained the interests of foreigners as well.
In the Philippines, Acosta said the company is threatened with the surge of imported beauty soaps, especially those from China.
Threat
“The Chinese products are a big threat to us because they are sold cheap, and packaging them as imported also attracts some Filipino consumers,” Acosta said in an interview.
“But some Filipinos still go for quality,” he said.
PFCCI made Cebu its testing ground when it launched the Placenta beauty soap in the province in 2000. (JBN)
For Bisaya stories from Cebu. Click here. (August 1, 2006 issue)
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