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Tuesday, September 05, 2006
Alegre improves facility for Asean summit
The expected influx of foreign visitors in the province for the upcoming Association of Southeast Asian Nation (Asean) summit prompted owners of some beach resorts to upgrade their facilities and services.
“We are continuously doing major renovations for our rooms and installing wi-fi (Internet) connection,” said Fritz Kahler, general manager for Alegre Beach Resort.
The nine-hectare beach resort located in Sogod, Cebu is an hour-and-a-half drive to the north from the city proper.
In an interview with Sun.Star Cebu during the re-launching of its satellite office in Nivel Hills, Lahug, Cebu City last Friday, Kahler said Alegre has an estimated 30 hectares of property ready for any possible expansion.
Challenge
He added that the shortage of rooms in the region’s tourism industry poses as a major challenge for them but reassures that “we are looking into adding more rooms soon.”
“We are renovating one cabana at a time so as not to disturb our guests,” Kahler said.
Apart from renovated rooms and a new kitchen, they are also adding an open-air beach bar.
Alegre beach resort has 38 rooms available, and the entire resort could accommodate between 80 and 100 guests.
Koreans, Japanese and local tourists are among the resort’s top visitors who stay at an average of three days, Kahler said.
However, he said the European visitors are the ones that “spend more” since they “stay longer” or approximately one week the least.
Meanwhile, Kahler said Alegre’s new set of spa menu now incorporates the Filipino-style massage called “hilot.”
Promote
Earlier, Spa and Well-ness Association of Cebu (SWAC) president Johnie Lim said the industry will start to “aggressively” promote this authentic Filipino massage to boost the spa and wellness tourism market of Cebu.
Lim said “hilot” is a more complete wellness process as it involves both physical and spiritual aspects.
He added that industry players will bring the “hilot” service in a “re-constructive, spa-like ambience.”
A five-day “hilot” workshop will be held in the last week of the month.
It will be conducted by Victor Dunayre, who holds a doctorate in hilot from the Philippine Holistic and Wellness Institute in Manila. (MMM)
For Bisaya stories from Cebu. Click here. (September 5, 2006 issue)
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