Monday, October 30, 2006 Hair salon picks ‘straight’ male stylists to be unique
AFTER 10 years of working for other beauty salons, a male hairdresser has decided to take the risk and try the business on his own.
With a P500,000 initial capital, Alex Dilag and his partner Edna Suquiño established Alexalon on Escario corner Tojong Streets four months ago, relying on luck and Dilag’s “suki” or regular clients.
“If I had not had my suki we will really have a difficult time surviving with the very competitive beauty salon industry,” he said in an interview.
Dilag said there seems to be no crisis when it comes to beauty.
“Basta pagwapa, walay krisis,” he mused.
There is also one thing that sets Alexalon apart from other beauty salons — it has an all “straight” male line of hairdressers. This is why the salon works on the tagline “a straight male beauty salon.”
Dilag clarified that having “straight” male beauty artists is not an act of discrimination.
“I just felt that this would make us unique from other beauty salons. The concept that male beauty artists are gays is wrong. There are also straight males who are capable and in fact more capable than gay beauticians,” he said.
Alexalon specializes in hair rebonding using techniques that “protect hair from being damaged.” It also offers hair color and style, make-up, permanent eyebrow and eye line and body tattoo, among others. (JBN)
