Thursday, November 09, 2006 IT solutions provider launches new products, tools to aid sales people
TARGETING business enterprise developers and solution providers in the province, a global software company is introducing to Cebu its latest products that provide “business intelligence” and mobility.
“We are in the age of data explosion when we know how to analyze its strength. What we need is more space and tools to make the information available when we need it most,” said Sybase Solutions Corp. (SSC) Philippines president Benjamin Henares.
In an exhibit held last Tuesday at the Cebu Parklane Hotel, Sybase introduced the latest Adaptive Server Anywhere (Asa), which is a small footprint database used for small devices like mobile phones and personal digital assistants (PDAs).
“Everyone is going for mobility. It’s important (particularly for) salesmen, (that) you have the data available by bringing the transactions or information with you when dealing with customers because they (customers) want answers right there and then,” Henares said.
He said the new technology allows multinational companies to cut operating costs since the product is affordable.
“It merges information and management through the use of mobile phones at a (lower) rate,” he added.
Sybase also launched its latest application developments in Power Builder and Pocket Builder, which are “essential selling components that huge corporations can use to build certain applications,” said SSC Philippines area distributor for Visayas Richard Tiong.
According to Tiong, Cebu is a good market for the use of Power Builder “as the largest developer communication next to Visual Basic 6.”
He added that most of the big enterprises, hospitals, software companies and schools in Cebu are using this technology.
Henares said SSC hopes to strengthen its base in Cebu by partnering with more system-integration companies, such as research companies and telecommunications.
Henares reported that SSC, which was established in the Philippines 10 years ago, has doubled its revenues from P75 million last year to P150 million this year. (MMM)
