Friday, December 15, 2006 15 firms form group against online con artists
MAJOR players in the digital market have banded together for a good cause: to protect Filipino consumers from the proliferation of “spammable” con artists in the mobile media and on the Internet.
Fifteen companies and organizations recently launched the Internet and Mobile Marketing Association of the Philippines (Immap), which aims to become “the premier marketing association for Internet and mobile organizations in the country.”
“Marketing companies in developed countries like the United States have already been talking about being interactive for years now. Consumers are evolving very fast. It’s about time we in the Philippines band together to show marketing companies what they’re missing,” said Donald Lim, president of Filipino Internet lifestyle portal Yehey.com and newly elected president of Immap.
Legitimate companies have yet to fully utilize the Internet and mobile media as marketing vehicles, Lim said.
He said Immap will focus on increasing marketers’ understanding on how to use the digital media. ((PR)
