Friday, January 05, 2007 Myth: Registering a trademark is expensive By Clint Fabiosa & Andrew Ong I.Protect
MANY small and medium scale business owners forego trademark registration because of the false belief that the trade-mark registration process is expensive.
The investment for trademark registration is actually worth every penny.
Expenses that have to be made in trademark registration do not come in bulk, making these payments not burdensome.
The money spent for trademark registration can pale in comparison with the substantial revenue that the mark can rake in for one’s business.
Businesses nowadays are built on the power of branding and most companies strengthen their brands in the market through multi-million peso advertising campaigns.
However, all of these can be worth nothing if one’s mark is not registered as trademark registration is necessary to protect the goodwill that your brand has established in the market.
