Friday, March 16, 2007
Toshiba eyes top 3 rank in market share
TOSHIBA Singapore Pte. Ltd. expects a 15 to 20 percent growth rate in the Philippines’ photocopying and printing industry, showing signs of bullishness in the demand for sophisticated printers this year.
Jimmy Lim, Toshiba Pte. Ltd. regional manager, said that despite the tendency of the Philippine market to be highly volatile, the responsiveness to the need for quality full color multifunctional products (MFPs) continues to rise.
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He said the Philippines, together with Malaysia and Singapore, is slowly moving towards acquiring full-color MFPs as the country’s business climate foresees the need to be globally competitive in terms of data presentation.
“Color acceptability is growing in the Asia Pacific region. It is now the trend,” Lim said during the launching of Toshiba’s eStudio 2500c/3500c/3510c full color MFPs last Wednesday.
New product
The new eStudio 2500c includes a printer, copier, scanner, fax, e-mail, e-file, among others, that is described to be of “high-speed, high-precision image quality.”
Nolan Landayan, Tricom Dynamics Inc. manager, earlier said the indicative price for the product ranges from P650,000 to P900,000 since it is positioned to cater to the high-end market.
Lim is optimistic that the entry of the new eStudio 2500c will catapult Toshiba as among the top three companies in the country’s photocopying and printing industry.
Currently, he said, it is among the top five.
Lim said Toshiba accounts for about 10 percent of the country’s market share for the photocopying industry last year.
However, he said Toshiba leads the India, China, Sri Lanka, Pakistan and Bangladesh markets in the same industry, while it ranks among the top three companies in countries like Singapore, Malaysia and Thailand. (MMM)
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