2GO Brand Day is an internal campaign that aimed to inculcate to its employees 2GO’s brand promise of A Passion for Delivery.
This activity is composed of a series of events where upper level management and team members worked together on various operational and branding activities.
This brand sustaining activity is part of a program that stresses the importance of employee ‘ownership’ in building the brand.
In 2004, Aboitiz Transport System launched 2GO, the new corporate identity of its Freight Group. With the integration of four business units, a unifying culture was needed.
“It was imperative that we not only appear as one but think, act and feel as one. And this unity will be realized through living 2GO’s brand promise of Passion for Delivery,” said Mayette Marasigan Santos, 2GO special projects manager.
