Wednesday, April 11, 2007 Avon launches new Hello Tomorrow global initiative
AVON, taking women empowerment seriously, embarks on a new campaign that takes commitment many notches higher.
The campaign is called “Hello Tomorrow” and it is Avon’s new battle cry as the global company for women transforms itself into an even more dynamic organization. Launched in time to celebrate International Women’s Day, Hello Tomorrow gives Avon not just a new look but also a new perspective, one that makes the brand more contemporary for today’s multifaceted women and gives them even more opportunities to fulfill their dreams.
“Hello Tomorrow is Avon’s opportunity to inspire and engage those around us, to speak in one voice with one contemporary look,” said Andrea Jung, chairman and chief executive officer of Avon Products Inc.
A major component of the Hello Tomorrow campaign is the 2007 Avon Worldwide Women’s Poll—a new international survey of women measuring life satisfaction and empowerment. In conjunction with International Women’s Day, the 16-country poll of 8,000 women is unprecedented in scope and size.
The 2007 Avon Worldwide Women’s Empowerment Index—the first of its kind—analyzed women’s perceptions about six dimensions of their lives, yielding a single, world wide women’s empowerment score.
In addition to Avon’s initiatives to empower women, Avon recognizes and supports individuals and organizations that help make a difference in women’s lives. The Hello Tomorrow Fund is a grant program that will give additional resources to 12 individuals and organizations that implement projects for the benefit of women (or girls). One hundred thousand pesos will be given every month to a selected individual or non-profit organization.
Programs that fall under the areas of community development and awareness and outreach can qualify for the grant, provided that the individual applicant is at least 21 years old and a Filipino citizen, or duly registered with the Securities and Exchange Commission, in case of an organizational.
Full details of the program are in application forms that are available at Avon offices and branches nationwide. For more details, one may send email to louie.migne@avon.com.
