Friday, July 27, 2007 Story of Tequila By Clint Fabiosa & Andrew Ong I Protect
THE story of tequila in Mexico illustrates the success that can come from the strategic use of geographical indications.
Tequila is a Mexican drink made primarily in the area surrounding Tequila, a town in the western Mexican state of Jalisco and is made from blue agave (locally known as “maguey”) which is native only to Mexico.
Under the 1977 Presidential Decree of Mexico, tequila is protected as a geographical indication and can be produced only by five Mexican states.
Today, tequila has earned a worldwide indication. Because this term is a protected geographical indication in many countries, competitors can be prevented from using it for spirit drinks not from the distinct Mexican area of production, r not made in compliance with the applicable Mexican legislation.
The sale of Tequila has been further enhanced because producers are able to guarantee the quality of the product and can avoid the name being used for products made with different ingredients which could taint the reputation of the original Mexican product and mislead customers.
