Friday, August 10, 2007 Metro Gaisano Fashion Week ends in style
METRO Gaisano Ayala ended its Fashion Week in style with a fashion show last July 28.
The grand finale fashion show, which was possible in partnership with Lactacyd, was dubbed “Lactacyd Essence of a Woman Fashion Show.”
Pretty models from AD Models Philippines sashayed the ramp featuring Lactacyd products and apparels by in-house brands: Blue Camp, Marquise and MACO.
The fashion show highlighted Lactacyd’s newest product called Woman by Lactacyd. Launched last February, it is geared for active, hardworking women.
Woman is a scented feminine wash with quadruple moisture lock in, lactoserum and lactic acid, which helps control the pH balance and thus provides defense against irritations, itching, soreness and infection.
According to Sanofi Adventis key account manager, Mitch Muassab, Lactacyd has been steadily growing. It is currently the market leader for feminine hygiene based on the surveys conducted by AC Nielsen.
Other Lactacyd products include Lactacyd Classic, Lactacyd Radiance, Lactacyd Confidence, and Lactacyd Baby Bath.
This is the first time for Metro Gaisano and Lactacyd to partner for a fashion show.
Bong Miagan, marketing supervisor of Metro Gaisano said that they are very appreciative of Lactacyd’s support during their Fashion Week.
Lactacyd also participated in other Fashion Week promotions like the ‘Pick-a-Prize.’
