Friday, August 17, 2007 Firm establishes chicken dressing plant in Naga
WITH the growth in demand for chicken meat in the country, a meat company has invested about P50 million on a chicken dressing plant in Barangay Inayagan, Naga.
Bounty Fresh Food Inc., a partnership of Bounty Agro Ventures Inc. and Daily Fresh Foods, inaugurated the dressing plant yesterday.
With growing demand, Bounty Agro Ventures Inc. vowed to increase supply of chicken to Daily Fresh Foods.
Bounty Agro Ventures aims to increase daily supply in Cebu to 30,000 from 10,000 within this year, said senior vice president and national sales manager Joven Dy.
Dy said the company was only able to produce between 7,000 and 8,000 dressed chickens in the past two years.
Better quality
He said the company can produce about 300,000 dressed chickens in a day nationwide.
Bounty Fresh Food also expects to improve the quality of its dressed chicken with the new plant.
Dy said the company’s dressing plant was originally located in Maguikay, Man-daue City, but due to congestion in the Metro Cebu city, the facility was moved to Naga which is an “environment friendly location.”
The move will ensure proper sanitation of the product, he said.
The new plant is also “strategically located” because of its proximity to the company’s contract chicken growers.
Mark Trias, Bounty Agro Ventures Inc. group manager for marketing, said the Naga dressing plant is the only one in the entire Visayas that is given a “double A” rating accreditation by the National Meat Inspection Service.
“We aim to upgrade the other plants as well,” Jerome Cinco, Bounty Agro Ventures Inc. group manager for Visayas operations, said during the inauguration of the plant.
He said the plant in Naga is considered as the “best” among the company’s dressing plants.
Bounty Fresh Food has 18 plants, built in less than five years. It will be opening another plant in Calbayog, Eastern Samar next month.
Bounty Fresh Food’s clients include SM Cebu, Sunburst, Jonie’s Fried Chicken and Mother’s Fried Chicken.
Naga Mayor Val Chiong said the town is privileged to be chosen as site of the plant’s operation because its presence signifies growth and will also provide employment to residents. (TEP)
