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Wednesday, August 22, 2007
Playtime boosts children’s advancement

A LONDON-based medical journal, The Lancet, reported that a recent study revealed that children’s mental development can benefit from interesting play even if they are living in poverty.

“We have done play programs in Bangladesh where the children are severely malnourished and we have produced up to a nine-point improvement in the IQ of these kids—just with play,” said author Sally McGregor of the Institute of Child Health at University College London.

“Malnutrition on its own is a problem. Malnutrition without mental stimulation is an even bigger problem,” she said in an interview.

In the Philippines, the Department of Health links children’s nutritional problem to lack of physical activities, such as playing. This can lead to obesity among children and may result to poor mental and physical development, high risk to infections, and poor performance in school and ultimately lower levels of productivity in adulthood.

The makers of Pryce Kidz Vitamin Syrup considered both London research as well as the DOH finding and came up with energy-giving nutrients for Filipino children’s physical, emotional, and mental growth. With Lysine as a major component, Pryce Kidz aids in energy production for children to play at their highest level and advanced mind and body development boosting Chlorella Growth Factor. It promotes proper coordination of mental and psychomotor skills, for maximum brainpower potential.

Its battle cry, “Tangkad at Talino Para Sa Batang Pilipino,” is inspired by the vision of Filipino children enjoying life, having fun, and getting more and more quality playtime because they are given the right brain and body nourishment early on. The makers of Pryce Kidz see these playful kids as the ones standing out and doing extremely well in the near future.

For Bisaya stories from Cebu. Click here.

(August 22, 2007 issue)
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