A COMPANY that is closely associated with the country’s entertainment celebrities is introducing skin whitening products in Cebu.
Cristalle Henares, managing director of Intelligent Skin Care Inc., the company that Dr. Vicky Belo founded, said the firm has made the products “affordable to everybody.”
Henares, who is also Belo’s daughter, said the company sees a big market for its products because 70 percent of Filipino women want to have whiter skin.
While the name Belo is something many people “aspire to have,” they have the wrong notion that the company’s products are expensive, she said.
She assured that the company’s products are of good quality as these are the results of five years of research by the Belo Medical Team.
The Belo Essentials include beauty soap, lotion and facial wash.
Henares the products are sold over the counter and are approved by the Bureau of Food and Drugs and Halal authorities. (TEP)
