Monday, September 24, 2007 Group to hold 8th motorshow next month
FOR the longest time, the absence of a huge venue for big shows was a huge setback for Cebu.
Despite its impressive performance as an investment and tourism destination, Cebu’s lack of facilities to host large-scale indoor and outdoor events left many show organizers no other recourse but to mount big projects only in Manila.
This was the case of the first-ever Motorshow Cebu International in 1989.
Although considered quite impressive enough at that time, the show which supposedly originated in Cebu, gradually left town and moved to Manila due to lack of ample exhibit space.
Fortunately, after a long hiatus, the Motorshow Cebu International finally returns to town this Oct. 16 to 21, thanks to a bigger venue complete with modern facilities and amenities: the Cebu International Convention Center (CICC) in Mandaue City.
Perfect venue
Built for the 12th Summit of the Association of Southeast Asian Nations (Asean) last January, the CICC has become the perfect venue for large-scale events that has enhanced Cebu as a center for international trade, tourism and culture in Asia.
The show’s organizer, the Philippine Exhibitions and Trade Corp. (Petco), said the CICC is the right place for an event as elaborate, complicated and space-consuming as the 8th Motorshow Cebu International.
Petco said they will take advantage of CICC’s various indoor and outdoor spaces to accommodate the show’s different highlights and special events.
The motorshow’s corporate display and sponsor pavilion will be at the Summit Hall 1 located at the main level of the CICC.
The location is considered most appropriate for the exhibit that will showcase the latest models of cars and vehicles as well as new products, services and related technologies in the automotive and cycle industries.
Accessories
CICC’s Plenary Exhibition Hall at the second floor, on the other hand, will host the accessories section of the exhibit that will showcase automotive parts and accessories, auto gadgets, car care products, maintenance and service equipment, car air conditioning, cycling gear, motorbikes/motorcycle parts, gadgets, bikes and cycle care products as well as maintenance and service equipment, allied industries and services.
The VIP Parking Area located at the CICC’s lower level will accommodate the motorshow display and competition area. Here, competing vintage and classic cars as well as contemporary European and Japanese cars with body and engine modifications will be placed on display.
The CICC’s spacious grounds will play host to other exciting motorshow highlights such as the well-loved remote control races and the Cebu Grand Slalom. It will also serve as the start and finish lines of the action-packed treasure hunt and adventure Hunt that will crisscross their way through Cebu’s scenic spots. (PR)
