Wednesday, December 05, 2007 CHI, The Spa at Shangri-La wins Baccarat awards
CHI, The Spa at Shangri-La– Shangri-La’s signature spa brand– was awarded “Spa Marketing of the Year” at Baccarat AsiaSpa Awards, while the Jade Journey therapy from CHI at Pudong Shangri-La, Shanghai was acclaimed as the “Spa Treatment of the Year.”
CHI, The Spa received a total of eight nominations.
The results were determined by a panel of 28 Asia-based spa industry expert judges selected by AsiaSpa magazine–the region’s leading spa and wellness magazine, covering the latest trends in wellbeing, fitness, nutrition and travel. The awards are designed to celebrate innovation in the Asian spa and wellness industry.
Introduced in June 2007, the Jade Journey uses jade pieces and Chinese massage techniques drawn from ancient healing traditions to release blockages in meridian points throughout the body. The one-hour-forty-minute journey includes a Jade Foot Bath, a Tea Bath Ritual followed by traditional Chinese guasha (stroking) movements using jade stones to harmonise the yin and yang of the body.
The CHI concept is to create a sanctuary of tranquillity inspired by the legend of “Shangri-La,” high in the mystical Himalayan mountains. The CHI spa philosophy is based on the fusing of ancient traditions, beliefs and rituals from China and the Himalayas, while featuring some of the largest and most luxurious private spa suites and villas in their markets.
Nine CHI are open today, in Bangkok, Cebu, Shanghai, Penang, Muscat, Beijing, Guangzhou and Chengdu, with 21 spas scheduled to open in the next five years.
Hong Kong-based Shangri-La Hotels and Resorts, Asia Pacific’s leading luxury hotel group, currently manages 54 hotels under the five-star Shangri-La and four-star Traders brands, with a rooms inventory of over 24,000. For more information and reservations, visit www.shangri-la.com.
