Friday, December 14, 2007 Triumph unveils first exclusive boutique in the Philippines
TRIUMPH, a market leader in intimate apparel, has opened its first exclusive boutique in the Philippines at The Northwing of SM City Cebu.
The exclusive Triumph boutique not only creates a pleasurable shopping environment, it also showcases Triumph’s product line (comprised of a full range of ladies undergarments including brassieres, panties, sleepwear, girdles, and swimwear) and allows Triumph staff to give more personalized service to clients.
The exclusive boutique concept of Triumph has been applied in other countries worldwide.
According to Det de Leon, Triumph International (Philippines) Inc. retail sales and marketing head, they decided to open their first exclusive boutique in the country when they saw the good opportunity that the SM City Cebu Northwing expansion presented.
She also revealed that Cebu is the number one city outside Metro Manila to have posed significant contributions in sales.
The Northwing upscale lifestyle market caters to the main consumers of the brand. Two other exclusive boutique outlets will be opened in the country before the year ends.
The opening of the boutique also marks the unveiling of the new Triumph logo.
The boutique also carries Valisere Lingerie, originally a French brand that is now Triumph’s new global high-end intimate apparel brand. Building on the hugely successful Asian range (Pour Moi) and incorporating one of Europe’s creative lingerie designers who used the finest laces and fabrics, Valisere delivers new sophistication, style and sensuality.
