Tuesday, December 18, 2007 Beauty chain opens Cebu branch
AFTER opening its first beauty and health center in Cebu, Manila-based Forever Flawless Face and Body Center is determined to expand nationally and internationally.
Rubby Coyiuto, the company’s president, announced plans to penetrate the global market for beauty, health and wellness next year during an interview in its branch opening Sunday at the SM City Cebu Northwing.
Coyiuto said the bullish beauty and health industry has made them decide to open branches inside SM malls in China, as well as set up branches in San Francisco and the Middle East.
Expansion, she said, will be through partnerships. The company also plans to eventually venture into franchising.
“There are informal inquiries but we haven’t entertained them yet. We are still looking at their qualifications,” Coyiuto said, adding that expansion plans may include a Forever Flawless center that caters exclusively for men.
In a nationwide scale, she said the company is expanding the Forever Flawless brand in key cities in the Visayas and Mindanao, like Bacolod, Davao and Cagayan de Oro, among others.
Forever Flawless Face and Body Center, which has catered to several celebrities in Manila, opened its first branch outside Luzon in SM Iloilo City and then, in Cebu, which is its second branch outside Metro Manila.
Optimism
Coyiuto said she has optimism in the Cebu market for beauty, health and wellness given the mushrooming of several outlets offering the same kind of service.
“I see a lot of potential in Cebu. Even before we opened here, we had clients who come to us for rejuvenation,” she said.
She added that what sets Forever Flawless apart from competitors is the “medical twist” other than its facial services offered at very affordable prices, which caters to the middle market of beauty enthusiasts.
Coyiuto said that since non-evasive treatments, or those that do not involve incision, are fast becoming a trend in the Philippine skin care sector, Forever Flawless is now making it available especially to the younger generation.
Largest
“People are now starting to realize that being beautiful is not a luxury,” Francis Albert Labora, Forever Flawless public relations manager said, adding that there is a growing market in Cebu for skin care clinics.
Forever Flawless in Cebu has 15 beds and occupies 120 square meters at the SM Northwing. It is the company’s second largest branch in the country next to the one in SM Megamall, which occupies 162 square meters, houses 12 beds and four private rooms.
Apart from face and body treatments, like the basic facials, bleaching and waxing, Forever Flawless’ medical treatments include pimple injection, electrocautery, meso-therapy, sclerotherapy, whitening and anti-aging injectibles and skin peeling, among others.
The cost of the services ranges from P300 to P800 for face and body treatments.
The company, which was established six years ago, is composed of licensed medical experts, with Dr. Vicky Belo of the Belo Medical Group as consultant.
“Our Cebu outlet has a Cebuano staff and certified local doctors,” said Coyiuto
The centers’ celebrity endorsers include Lorna Tolentino, Judy Ann Santos, Yasmien Kurdi, Nina Jose and actor Mark Herras.
The company has more than 17 branches nationwide. (MMM)
