Saturday, February 02, 2008 Canadian firm opens Cebu product center
DESPITE the mushrooming of local and foreign companies offering herbal supplement products, an official from a Toronto-based health and wellness solutions company believes the market has not reached saturation level.
“We are praying for saturation,” said Freddie Motos, Lifestyles-Philippines global marketing director (GMD).
Lifestyles is a global network marketing company that develops and manufactures naturally sourced nutritional supplements, weight loss formulations, and beauty and personal care products.
In a press conference held last Thursday at the Crown Regency Hotel and Towers on Osmeña Blvd., Cebu City, Motos said the company has penetrated five to 10 percent of the entire Philippine market so far.
This means there are more room for growth, especially involving those pursuing careers in network marketing, he said.
“Practicality-wise, saturation is impossible to happen. There will always be new consumers and new products every year,” he said.
While the Cebu market is the most challenging in the country, he said, it is also perceived by Lifestyles as among the main growth drivers for the company since Cebuanos are always on the look out for brand name and value for money.
Product source
Optimism in the local market prompted Lifestyles-Philippines to establish a distributors’ service center in Cebu City. The center, the company’s 11th nationwide, will open today and will serve as source of all Lifestyles products for distributors in Cebu and the rest of Central Philippines.
Lifestyles distributes Intra (its flagship product that contains 23 herbal supplements), Nutria (sourced from 20 fruit and vegetable extracts), Vigor (increases stamina and improves memory comprehension), and Dream Shake for weight management.
By increasing its visibility in the southern part of the country, Motos said the company will be able to expand its brand awareness in untapped areas.
Other than the product component, Lifestyles also has an entrepreneurial concept that allows distributors and consumers to increase their income with an investment of P11,000 to P50,000.
“We help build entrepreneurial spirit, which is one of the biggest economic drivers in the country,” he said.
Motos suggested, though, that one must learn to appreciate the health benefits of the company’s products before venturing into the networking aspect of the business.
“You must have a strong belief in what you are selling, otherwise, you won’t be effective,” he stressed.
Lifestyles-Philippines – which is now on its 11th year – has produced several GMDs, the highest position in the company, two of whom are Ce-buanos. (MMM)
