Wednesday, April 02, 2008 Red Ribbon unravels a more beautiful store in Cebu City
RED Ribbon Bakeshop Inc. (RRBI), the country’s fastest-growing bakeshop chain, unleashes the newly-renovated Red Ribbon SM City Cebu.
A simple blessing kicked-off the first day of operation of the more beautiful store.
“We are very happy to present to the Cebuanos a more beautiful Red Ribbon SM Cebu store. This store, which has been serving great-tasting cakes, bread and pastries for nearly 14 years now, continues to live its promise of making celebrations more beautiful,” shares Michelle Leslie K. Llanos, RRBI VisMin commissary and operations head.
“As we bake our products fresh everyday in the commissary, and as we serve these to our customers with a warm and friendly service, we commit to offer a delightful experience that’s worth your time, effort, money, friendship and loyalty,” Llanos adds.
Now with a more vibrant ambiance, Red Ribbon SM City Cebu bears the elements of the new store look, spearheaded by a new logo that embodies a more contemporary and dynamic brand that stands for high quality cakes for special celebrations. The new logo uses a strong red ribbon and a flowing font style.
The store is also equipped with a breadcart that allows customers to pick and choose the product they like without ordering through the counter. Further accentuating the store is its new set of furniture that includes egg-shaped tables, deluxe chairs and club chairs.
Like before, Red Ribbon SM City Cebu remains to be a Cakes By Design center. It is, so far, the only specialized store in the entire Cebu catering to the demands for Red Ribbon’s newest line of decorated cakes, which are Cakes By Design or CBD. It also offers “While You Wait” photocakes. Customers can choose from a wide array of greeting photocake designs or personalize their own cakes using original artworks or photos of the celebrator. And the cakes are made while they wait.
As a CBD center, it is equipped with user-friendly and beautifully-printed catalogues plus a 32-inch LCD screen where customers can view an E-catalogue, making cake selection a more interesting experience.
To date, five Red Ribbon stores: SM City, Ayala Center, Gaisano Country Mall, Cocomall, and Foodasavers Mart Consolacion are situated in Cebu. There are also six booths with two at Gaisano Mactan and one each at Gaisano Fiesta Mall Tabunok, JY Square Mall, Robinson’s Place, and Elizabeth Mall.
