A Lopez-owned telecommunications company announced a P420-million expansion that will increase its customer base in Cebu.
Bayan Telecommunications Inc. (Bayan) is set to upgrade its facilities and increase serviceable areas in Central and Western Visayas, as well as boost capabilities of its
clients at the Asiatown IT Park and the Cebu Business Park.
Most of Bayan’s clients in Cebu are companies in the business process outsourcing (BPO) industry and banks.
Bayan is also poised to expand its wireless landline coverage to Cebu next year, said Juan Armando Rojo, vice president for corporate brand and communications.
The “acceleration in efforts” is in consideration of Cebu’s “continuously thriving industries and emerging business opportunities,” said Mauro Santos, Bayan’s regional head, in a press statement.
Rojo said Cebu has contributed P160 million to Bayan’s revenues in 2007.
He added that the total provincial income, including Cebu City, contributed 20 percent to 30 percent of the company’s total revenues.
Bayan’s total income last year was P2.2 billion, 319 percent higher than its P526-million income in 2006.
Santos said the revenue growth can be attributed to a 10 percent gain in voice services, which is at P3.37 billion from the P3.1 billion in 2006.
More than 20 percent of the revenues come from wireless landline. The company also considered the stronger peso as a factor for the revenue growth.
Last Friday night, Bayan hosted a “Club Bayan High Stakes Night” in celebration of the company’s growth and as a way for Bayan to say “thank you” to its Cebu-based clients.
The activity, held at Café Fortuna of Waterfront Airport Hotel and Casino Mactan, was attended in by 150 guests who had the option to play and win in casino games with electronic gadgets as prizes.
Rojo said this was the first time for Bayan to hold such event in Cebu, although it had held similar activities in Manila.
“High stakes night is a proof that we at Bayan are always looking for different ways to satisfy our customers over and beyond the technology services we provide. We always make sure that our relationship with them doesn’t end with a plug on a wall,” Santos said. (DME)
