Wednesday, May 14, 2008 Vitamin C in breakthrough reformulation introduced
VITAMIN C, an “indispensable” substance needed by 300 metabolic functions in the body can now be taken in Sodium Ascorbate form.
Vital C takes advantage of this breakthrough reformulation. It is non-acidic (alkaline) and can be taken up to as much dosage as preferred without the unwanted effects of other acidic vitamin C tablets, said Dr. Ariel Baira, brand consultant.
In a series of tests vis-à-vis other brands, Vital C proved to be more soluble in water, non-acidic, has higher level of energy and stronger detoxifying effect.
“Vital C tends to dissolve completely, thus, it is more efficiently absorbed by the body so that the body can fully enjoy its benefits,” said Baira.
Cynthia Suelto, president and chief operating officer of Vital C Health Products Inc., said that “everybody should take Vital C regardless of age.”
“Vitamin C is the mother of all vitamins, without it, all other vitamins will not function,” she said.
She added however, most people are wary about taking vitamin C because it usually upsets the stomach because of its
inherent acidity.
Vital C as a new brand addresses that problem by its Sodium Ascorbate formula, a non-acidic (alkaline) formula with pH range of 7.5 to 7.8.
Another Vital C advantage is that the vitamin is encapsulated in vege cap, which is made of vegetable materials that makes it easily and completely dissolve in water.
Business plan
Vital C Health Products Inc., a health company held in tandem between Suelto and real estate czar Richard King, chairman of the board, created a unique marketing system, the International Group Point System Marketing (IGPSM).
Through IGPSM, members can take advantage of a new type of direct sales marketing system “wherein Vital C independent distributors earn bonuses through product points value (PPV) from personal sales and group sales. These accumulated points are converted to cash bonuses and Vital C gift certificate and can be used to purchase products.”
As business start-up, a member can only invest a minimal amount of P5,750 (for seven Vital C boxes with 700 capsules at 500mg at P 7.50 per veggie capsule).
“We are product-based and our product is highly consumable, we have no doubt that we will always get repeat orders,” said Suelto.
In Cebu, Vital C Health Products is located at Club Ultima along Osmeña Blvd. (JSC)
