Monday, June 23, 2008 L’Oreal introduces X-Tenso Cera thermic
L’Oreal Professionel, in line with their goal of providing hairstylists with tools to fully bring out their creativity, launches a new variant of X-Tenso called X-Tenso Cera thermic.
X-Tenso Cera thermic is hailed as the “long lasting straightening service for beautifully silky straight hair with softness and shine.”
According to L’Oreal technico commercial manager Anna Andres, with L’Oreal’s X-Tenso Cera thermic one can achieve healthy, straight hair that will not break because of its unique anti-breakage system.
“Its patented ceramide technology provides enhanced strengthening and straightening making hair shinier and softer,” she added.
The X-Tenso line of L’Oreal now has four variants to suit different kinds of hair.
“While other brands may give lifeless, dead, dry, straight hair, one can be assured with L’Oreal X-Tenso, there is a right variant for you,” said Andres.
Because L’Oreal Professionnel products combine L’Oréal laboratories’ expertise and technological advances with an in-depth understanding of the art and technique of hairdressing, they brought to the country Simon Koh, L’Oreal Professional artistic ambassador of Malaysia to demonstrate how to use the new X-Tenso variant and impart valuable techniques.
Koh, who owns Elle Hair Academy in Malaysia and artistic director of Elle Hair Studio, was in Cebu for three days to introduce the new product and train hairstylists of Salon de Rose and David’s Salon.
The new X-Tenso Cera thermic is available exclusively through L’Oréal Professionnel salons nationwide.
