Saturday, July 05, 2008 Budget carrier links with travel company
CEBU Pacific (CEB) announced a landmark partnership with Amadeus, a leading global technology and distribution partner to the travel industry.
Cebu Pacific has selected Amadeus as its only distribution partner in the Philippines, giving travel agents full access to
their domestic and international content.
Cebu Pacific makes around 1.5 million bookings a year through travel agencies. Through this new partnership, all travel agents using the Amadeus distribution system will now be able to access CEB’s full content, offering the most competitive prices and value-added services to their customers.
Cebu Pacific president and chief executive officer Lance Y. Gokongwei said CEB’s partnership with Amadeus “will benefit the public through its increased capability to book low fares through the Philippines’ travel agency network.”
“We are pleased to announce that through this groundbreaking partnership, all Amadeus-connected travel agents will have full access to our international and domestic fares, including added benefits, such as our trademark seat sales. This will further enhance our travel agent network,” he said.
“Cebu Pacific has been a leading innovator in the Philippines aviation sector since its inception in 1996. We are delighted to see that as a fast-growing low-cost carrier, CEB has once again taken the lead and has realized the full potential of making its inventory available to the Amadeus distribution network,” said David Brett, president, Amadeus Asia Pacific.
“CEB plays a pivotal role in the growth of tourism in the Philippines market. This technology partnership will support the airline’s growth strategy, as well as the growth of the Philippines travel industry. The Philippines Department of Tourism have set their goal to attract five million tourists a year to the country by 2010,” Gokongwei said. (PR)
