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Wednesday, July 16, 2008
Junrex and Samsung partnership

JUNREX Cellphones, established in 1996, provided something new by going the extra mile of improving customer service specifically after sales service.

From just one table when they started, Junrex has now 16 shops with plans of opening more shops in key cities of Visayas and Mindanao. Barely four years after it first opened its doors to the public, Junrex was awarded by Globe with the prestigious Dealer of the Year Award.

Living by its core value of excellence, Junrex diligently exercises care in their choice of brands on display in their store. They are careful to carry only reliable brands.

It is this same care in choosing only the best that made them choose Samsung as one of their name bearers. Junrex was even tagged as the King of Cebu by Spencer Shim, president and chief executive officer of Samsung, showing how the bond between the two has strengthened through the years.

“Samsung Mobile attracts users with its refined design and innovative functions.

The designs and artistic details perfectly match the distinctive and impeccable taste of Cebuanos,” said Junrex owner Jun Yap.

Junrex and Samsung is indeed a perfect match especially in the string of their pursuit of excellence. Samsung aims to give its best efforts with endless passion and challenge spirit to become world’s best in every way.

Samsung Mobile has consistently been the number one choice of Cebuanos for the past years – a fact undeniable with Samsung’s 28 percent market share in Cebu based on the most recent GFK survey.

“Junrex complements Samsung’s premium image and cutting edge technology offering. They were the first to enroll in our Samsung Academy which imbues customer touchpoints such as product know-how, customer advocacy, successful branding strategies and retail marketing practices. We also have launched our GSBN and MCS, a web-based transaction between Samsung and our dealers that provides business transparency and accountability,” said Spencer.

For Bisaya stories from Cebu. Click here.

(July 16, 2008 issue)
Write letter to the editor.Click here.




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