Friday, July 25, 2008 Sun Life launches Amazing-I campaign
WITH the current volatility in the market and the rising prices of basic commodities, many are worried and doubtful how they can survive financially.
Sun Life responds with the launch of the Amazing-I Campaign.
“We want to make insurance and investment less intimidating for Filipinos.
Sun Life can provide solutions to their financial worries through the Amazing-I Campaign,’ explained Sun Life’s chief strategic marketing officer Greg Martin.
Amazing-I is Sun Life’s latest market education campaign meant to: counter the negative sentiment of most Filipinos brought about by current market uncertainty and rising commodity prices; educate them on financial planning; provide solutions to their financial worries via investments and insurance; make insurance and investments less intimidating for them and publicly launch the Amazing Links VUL packages.
Last July 18-20, the Amazing I-ship made a port call at Ayala Center Cebu to share with Cebuanos the wisdom of getting insurance and investment products. There was a short audio visual presentation and a simplified financial calculator at the booth that helped engaged the public in discussion about the importance of financial planning and how Sun Life can help.
Those who missed the port call can access the Sun Life Financial Explorer’s Quiz (FEQ) at www.amazing-i.com and get the chance to win 4 days and 3 nights Hong Kong and Vietnam Adventure Cruise for two persons onboard Superstar Virgo, the largest and the most luxurious ship in the Star Cruise fleet. All interested participants need to do is visit the website,
register, take the FEQ and invite friends for greater chances of winning.
