Tuesday, July 29, 2008 Duty Free set to open at SM
DUTY Free Philippines (DFP) marks another milestone as it proudly launches its newest store and the second largest outlet in the country in Cebu City at the ground floor of the SM City Northwing today.
DFP general manager Michael Christian Kho will lead the opening of the new store, which will occupy more than 1,800 square meters.
The new DFP is designed to be more spacious with an upscale setting that is more accessible to customers.
It also aims to maximize the opportunity of the mall’s development towards becoming a premier tourist destination of Cebu.
Having another mall inside a mall is a unique and challenging idea for a retail business and provides shoppers with an exciting and wide array of products such as chocolates, confectionery, snacks, liquors, perfumes and fashion apparel.
Through the years beyond development and challenges, DFP maintained its prevalent status as a performing business institution with improved service facilities, new brands and products as well as the implementation of aggressive merchandising and marketing campaigns.
With its mission to satisfy the international traveler’s needs, DFP reassures the people that this outlet will continue to provide world-class products and the same exceptional services showcasing Filipino warmth and hospitality. (PR)
