Friday, September 05, 2008 Solar Sports launches high-tech PBA coverage
A FRESH audio-visual look is in store for televiewers as Solar Sports embarks on a high-tech coverage of the PBA’s 34th season starting Oct. 4 with the goal of taking the telecast to the next level.
Solar chief operating officer Peter Chanliong assured PBA chairman Joaqui Trillo, outgoing chairman Tony Chua, commissioner Sonny Barrios, executive director Rickie Santos, media bureau chief Willie Marcial and finance manager Jimmy Sunglao in a meeting at the network headquarters in Salcedo Village, Makati, the other day that the coverage will be “second to none.”
Solar and the PBA formalized their three-year contract in a signing ceremony during the meeting. Solar was represented by chairman William Tieng and president Wilson Tieng.
Solar vice president for sales and marketing Jude Turcuato said the philosophy of “mass follows class” will be adopted in bringing the coverage to a level where market segments converge at the top. He described the job of the commentators as “aspirational,” challenging the on-camera talents to deliver a high-quality performance that the country’s no. 1 sports entertainment vehicle deserves. (PBA Media Bureau)
