Thursday, October 02, 2008 Digital product provider offers new software
DIGITAL design innovation technologies provider Autodesk recently showcased its 3D solutions and compositing applications, including the latest versions of the recently acquired Autodesk ImageModeler and Autodesk Stitcher software.
At the Autodesk Media and Entertainment (M&E) launch in the Philippines, Autodesk also presented Maya 2009 3D animation and visual effects software, in celebration of the popular software’s 10-year anniversary.
Professionals representing the academe, film, animation and design, production, gaming and other segments attended the launch, which had customer presentations and demos of the new product features.
“Recent advances in computing technology are enabling greater levels of interaction, simulation and immersion in 3D environments,” said Teddy Tiu, country manager of Autodesk (Philippines). “The creative processes for film, games and television are increasingly ‘virtua-lized’ and digital entertainment creation has become highly technical.”
Tiu said that at the Autodesk M&E launch, the company and its partners demonstrated how Autodesk “is driving the change from highly technical to more creative processes, which will allow artists to freely experiment and better express their ideas in the digital world.”
Growth
Autodesk continues to observe significant growth drivers for its business in the media and entertainment industry by increasing production efficiency through end-to-end creative solutions, rather than piecemeal software packages.
It also foresees potentials in mid-range television and games middleware (or games authoring) markets. It also expects opportunities in embedding visualization technology into the traditional CAD design process, creating synergies between the M&E industry and others, such as manufacturing or architecture to increasingly employ powerful design visualization technology that has its origins in film and game design.
As a recognized leader in high value digital content creation solutions, Autodesk is pre-eminent in domains such as 3D graphics, visual effects, visualization and 3D asset creation, with the best breadth and depth of offerings in the M&E industry to leverage on these growth drivers.
Autodesk has received industry awards from the US National Television Academy Awards, the Scientific and Technical Academy Award and the Game Developer Frontline Hall of Fame Award. (PR)
